By filing names, logos, forms of packaging, combination of colours, slogans etc. as trademarks, the exclusive use thereof can be protected. A trademark has the function to distinct not only goods but services as well. To prevent others for instance from profiting from the name of your company it is important to register this name as a trademark. Contrary to the patent right a trademark does not necessarily have to be novel at the time of filing. To obtain trademark protection a prescribed procedure, comparable to obtaining a patent right, has to be followed.